The licensing agreement will see Nikko Toys bring out a range based on the motorsports team’s  Ford Puma Hybrid Rally 1 car.

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Nikko Toys

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has announced a new licensing programme and deal with global motorsports team M-Sport to bring its rally cars to the toy aisle.

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Cumbrian-based M-Sport was chosen to mastermind Ford’s assault on the FIA World Rally Championship, and Nikko Toys will be launching a new range with three assortments and scales of radio control cars in 2023.

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All three assortments will feature M-Sport’s Ford Puma Hybrid Rally 1, bringing it into the hands of fans and aspiring racers around the world. Gearing up for its 65th anniversary with a flurry of marketing activity and activation across a broad spectrum of media, Nikko is looking to make 2023 the start of another 65 years of original innovations and trusted performance.

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Warwick Brenner, director at Direct to Retail, said: "As M-Sport’s global licensing agency, we are thrilled to have brought together this high calibre partnership between powerhouse brands M-Sport and Nikko Toys. Both companies hold an unrivalled history and pedigree for success, innovation, and excitement. In 2023, RC fans around the world are going to be offered a range of M-Sport’s Ford Puma Hybrid Rally 1 ‘Current Generation’ cars including authentic rally inspired features to really rev up the category. We can’t wait."

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Richard Millener, team principal at M-Sport Ford World Rally Team, added: "Nikko Toys is a globally recognisable name, and to have our Puma Rally1 Hybrid replicated by the team is something we are all extremely proud of. When I was a lot younger, my life revolved around radio-controlled cars; they provided so many hours of fun. To now see the cars I help to look after day to day manufactured by such an iconic brand is beyond exciting. I can’t wait to see the next generation of rally fans start their affiliation to M-Sport and the team by re-imagining WRC events of their own in their back gardens with a fantastic replica of our real-life cars."

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for more information, please contact Simon Juniper at Simon.Juniper@NikkoToys.com.

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