Another Google position checker powerhouse is AHREFS - an all-in-one SEO data solution that enables you to track keywords, analyze the competition, do an SEO audit, and track your progress on different search platforms, all within the same program. AHREFS enables you to track the positions of your own site to see where each of your pages falls on the SERPs. You can also track the performance of competing sites and conduct a content gap analysis to quickly identify opportunities for improvement. Simply enter a competing domain name and AHREFS will reveal that website’s positions, PPC (Google Ads) efforts, keywords, and more! By doing this, you’ll be able to see and use the same keyword list as leading competitors in your industry. AHREFS’ advanced keyword gap capabilities allow you to do a gap analysis at a URL or subfolder level. While other programs can only perform a gap analysis against an entire site, AHREFS allows you to niche down and, for example, limit the gap analysis to your /blog and a competing /blog.

Highlight: A total of 59.60% of businesses have posted a Google My Business Post on their Google My Business profile. NOTE: If you want to look at the raw numbers, you can check out the research document that outlines all the raw data. This chart represents nine random clients, their total post views over a 28-day period, and the corresponding total direct/branded impressions on their Google My Business profiles. When we look at the total number of direct/branded views alongside the number of views posts received, the number of views for posts appears to be higher. This means that a single user is more than likely viewing multiple posts. This means that if you take the time to create a GMB Post and your marketing message is meaningful, you have a high chance of converting a potential searcher into a customer - or at least someone who is going to take the time to look at your marketing message.

We also recommend coupling your infographic with at least 2,000 words of high-quality content. That’s because Google won’t index the text on the infographic itself, so writing long-form content will give you extra ranking power. One last trick on infographics. One of the coolest infographics we’ve seen is this one on cheetahs. What’s cool about it isn’t the data. It’s how the data and visualizations move within the graphic. So, how successful was this concept? Let’s just say 1,170 websites link to it. Not too bad for one infographic. We are not going to insult your intelligence by stating the obvious fact that long-form content ranks better than, say, a typical 500-word post. You already know that. But here’s a nice little trick you can do with thin content. Look for a shorter post, under 1,000 words, that’s pretty good but never lived up to its full potential. Then spend 30 minutes "beefing it up" by adding more content, charts, graphs, visuals, etc. until it’s bona fide long-form content.

What are the main goals of SEO? The majority of Google users stay within the first page of Google’s results to find an answer to their query and 75% will click on either the first or second result on the page. Because of this behavior, one major goal of SEO is to rank more highly in the results for more searches. The more visible your content is, the better its chances of being found and chosen by the public. 1 search engine rankings, because entities like Google will show different results to different users based on the location of their devices and even minor differences in the language of their queries. 1 is to be highly visible to your focus audience for your most important searches across multiple SERP styles and features. When searchers reach your site via clicking on the organic SERPs, this is known as "traffic". Whether the click-thru-rate (CTR) to your website pages from the SERPs impacts organic rankings in Google is a matter of ongoing controversy and debate in the SEO industry.

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