How to Shop Online Shoppers

Online shoppers are more price-conscious than those who shop in physical stores. They compare prices across a variety of websites and choose whichever offers the most value.

Shopping online is also appreciated for its privacy and anonymity. You could consider offering free shipping or other discounts to attract these customers. Offer educational resources and tips about your products.

1. One-time shoppers

One-time customers aren't the most popular type of retailer since they make a single purchase and never hear from them again. There are many reasons for this. Customers may have purchased the item at a discount or during a promotion, or discontinued buying your brand.

It can be difficult to turn first-time buyers into regular customers unless you're prepared to make the effort to do so. It's worth it, the second purchase can increase the chances of a customer purchasing again.

The first step to converting your existing customers to a new one is to recognize them. To do this, you must consolidate your customer and transaction data across marketing channels, point of sale, online and in-store purchases, and across all brands. This will allow you to categorize your shoppers who have been shopping for the first time by attributes that have led them to be one-and-done and then send targeted messages that can encourage them to come back. You could, for example send them a welcome email with a discount code for their next purchase. You could also invite them to join your loyalty program to have first access to future sales.

2. Customers who return

The number of customers who return is a crucial measure to monitor, particularly for online stores that sell consumable goods like drinks and food or other expendable items like cleaning chemicals or cosmetics. These customers are the most profitable since they are already familiar with your brand and are more likely to purchase additional products. They can also serve as source of referrals.

Having repeat customers is an excellent way to increase the growth of your business, as it's generally less expensive to acquire them than to bring in new customers. Customers who have been with you for a long time can become brand advocates and increase sales by promoting their social media channels and word-of mouth referrals.

These customers are loyal to brands that offer them an easy, pleasant experience. For example, those with clear loyalty programs and easy-to-use online stores. They are typically price-sensitive and prefer the cost of the product over other factors such as quality and brand loyalty or reviews. These consumers are difficult to convert, as they're not keen on creating an emotional connection with a company. They prefer to move between brands in the wake of promotions and sales.

Online retailers should offer incentives to attract customers, including free samples or upgrades with every purchase. They can also offer their customers the ability to earn loyalty points or store credit cards that they can use to purchase future purchases. These rewards are especially efficient when they are given to customers who already have purchased multiple items. By identifying the various types of shoppers according to motive and need, you can tailor your marketing strategy to appeal to them and increase your conversion rates.

3. Information-gatherers

This type of buyer spends an extensive amount of time studying the products they would like to buy. This is to ensure they're making the right decision and not spending money on something that will not work. You need to offer an accurate and concise description of your product as well as a secure checkout process and a readily accessible team of customer service.

They are known for bargaining prices and seeking the best deal. To convert these shoppers you must offer a competitive price on the products they're looking for and provide them with a variety of discounts to select from. Also, you should offer an incentive program that's easy to understand and has the rules clearly stated.

The shopper who is trend-following is all about exclusivity and novelty. To convert them, emphasize the unique features and benefits of your products. Also, offer an easy and speedy checkout process. This will motivate them to keep coming back for more of your offerings and they will be more likely to share their experience with others.

Need-based shoppers have a purpose in mind and are searching for a specific product to meet their requirements. To convert these shoppers you have to show that your product can solve their problems and improve their well-being. You can achieve this by investing in high-quality photos and informative content. Also, you should provide a search function on your website and an easy and concise description of your product to help them find what they're looking for. They don't care about sales tactics and won't convert if they believe they are being pressured to purchase your products. They are looking to compare prices and they want the satisfaction that comes from buying your product.

4. Window shoppers

Window shoppers are people who browse your products without any intention to buy. They might have stumbled across your site by accident, or they could be looking for specific products to evaluate prices and alternatives. They're not your primary customers for sales however, you can convert them by making sure you meet their needs.

Many retail stores have stunning displays that are sure to attract the attention of a buyer even if he or isn't planning to purchase. Window shopping can be amusement and spark creative ideas for future purchases. The shopper might be inclined to record the prices of living room sets in order to find the best deals later.

Since the internet doesn't offer the same distractions like a busy street corner it is more difficult to convert visitors who visit your site. Make your website as simple to navigate for this kind of user. This means offering the same useful information you would in a brick-and-mortar shop, and helping customers make sense of all the options available to them.

If a customer has a question about how to take care of the product, you could include an FAQ page that is simple to read. If you notice that certain products are often saved, but not purchased and you want to create a promo code to encourage conversions. This kind of personalization demonstrates that you value your window shoppers and assist them to make the best decisions to meet their requirements. This will motivate them to return and become repeat customers.

5. Qualified buyers

The customers who fall into this category have a high intention to purchase, but require assistance in determining the best product for their requirements. They usually seek the advice of an experienced sales representative and a closer view of your products. They prefer a shorter time for their order to be delivered. Local and specialty stores, from bookstores to car dealerships, tend to be most successful with a discerning customer base.

Before they visit, smart, educated customers will usually look up your store's inventory or products online, read reviews and review pricing information. This makes it even more important to have a large selection in-store, especially for clothing categories where they want to feel and test items.

Gift wrapping services like free or a quick returns process can encourage this type of customer to come to your brick-and-mortar store rather than an stuff online for free one. They could be enticed by in-store promotions or a member's price. Promote add-ons to entice this type of shopper as well - such as bags that are cute to match an outfit or a pair of headphones that pair nicely with a phone. Promotions that showcase your products as more than just goods will entice the buyer, such as honest advice from experienced staff or feedback from other customers.